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Google Ads

Google Ads

Google Ads is an online advertising platform provided by Google, allowing businesses to advertise on Google search engine, YouTube, and other websites within Google's ad network. Ads are triggered by users searching for specific keywords, and businesses can choose when and to whom their ads will be displayed by selecting the targeted keywords.

The platform supports various types of ads including text, image, and video, and enables targeting based on users' geographic, demographic, interests, and online behaviors. Advertisers pay with different pricing models such as cost per click, cost per impression, and cost per acquisition.

Google Ads provides detailed analysis and reports to track and optimize the performance of advertising campaigns. This enables reaching a wide audience, measuring results, controlling budgets and targeting flexibly, and achieving fast results.


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